Tuesday, June 2, 2020

Organizational Management Apple Inc. and CEO Tim Cook - 825 Words

Organizational Management: Apple Inc. and CEO Tim Cook (Essay Sample) Content: HOME ASSIGNMENTMODULE: Organization and Management 2 (MAN 135) TITLE: Organizational Management 2AUTHOR(S) :We, .(students signature) certify that this assignment is our own work.Date: Organizational ManagementIn every organization, the management and the leadership teams are very paramount. They act as the driving force of any particular organization. Studies have concluded that managers and leaders in various organizations such as Apple Inc. are the brains and driving force of that organization. They also act as the brains of the organization since they are tasked with the responsibility of making critical decisions that affect the operations of the organization. Leaders and managers can work together. Studies have concluded that organizations that have both leaders and managers perform very well in their various fields. For instance, Apple Inc. has a vital leader and CEO, Tim Cook, who has been considered by many as the driving force of the company. Additionally, the company has a robust and efficient management team headed by Tim Cook. It is evident that both Tim Cook and his management team are doing an efficient job for Apple Inc. This is evident from the growth of Apple Inc. in the recent financial year. Moreover, the company is making a lot of profits and their operations are significantly increasing.According to scholars, Tim Cook, and his management team have an excellent personality as leaders of the company. A leader should have a character which will enable them to get along with other workers in the workplace. For instance, a good leader and a good manager should be supportive in their work environment. A manger and a leader should be able to support the workers in all their duties. This will not only ensure effective work done but will build faith among other workers. They will believe in the manager. A good leader should be able to be social with his or her employees. This will create a comfortable a=environment to work in. Mor eover, being social will reduce the chances of the leader to lead in the dictatorship approach. Being social will give other employees confidence to work with the leader and tackle problems together. It will, therefore, enhance and facilitate the operations of business. Social skills also enable the leader to get along with the employees. Additionally, being social enables the leader in understanding the problems facing the employees particularly in the work place and thus, take necessary measures.Scholars have concluded that a good leader should be able to earn respect from the employees. This does not entail being a dictator in the workplace. One of the ways through which a leader can earn respect from the employees is through grooming oneself. The manager should be able to carry himself well by what he wears and how he acts. He should be outstanding and hence, set an example for other employees. Such a move will enable the leader to earn respect from his juniors without using any dictatorship approaches which would otherwise lead to fear from the employees. A good leader should be honest in all the activities he undertakes. He should be totally committed to the business and all its activities. This will lead to loyalty from the junior employees. Honesty involves undertaking of his /her duties truthfully. A leader should not use the business as a source of earning easy and fast money. The leader should also appreciate other workers in the organization and discourage conflicts at all point. A good leader should be able to treat all employees equally without being biased. This will motivate the employees in working hard. All these personality traits can be traced to Tim Cook and his management team. They can work with integrity and both mission and vision. From the above personality traits of a leader, clear distinctions can be drawn from the roles of a leader and manager. For instance, in evaluating the roles of a leader, scholars have concluded that a lead er should be a visionary. Being a visionary entails using all the valuable resources of a company to make a particular vision or dreams of an organization a reality. The objective of a leader is to achieve that vision with time, and therefore, the leader uses their skills in a quest to achieve the objectives. Moreover, a leader sh...

Wednesday, May 6, 2020

Essay on Doppelganger and King Kong English Speech

Introduction: â€Å"Good morning/afternoon class and *teacher*, today I will be speaking about how Michael Parker, the author of Doppelganger and Peter Jackson, the director of the film King Kong, accurately portray the main concept of the Beast Within through the symbolism of masks and the notions of betrayal and duplicity. I will be talking about Josh and Andrew from Doppelganger, Carl Denham and the people that he manipulated and affected through his deception, from King Kong and explain their contributions to the main idea of the Beast Within, how they wear a mask and how they portray the concepts of Duplicity and Betrayal.† Body Paragraph 1: (Doppelganger) â€Å"In Parker’s novel, Doppelganger, a key character, Josh, shows that he has a†¦show more content†¦The fact that Josh gave Andrew the QZ45 meant that there is now a whole new series of events that affect the storyline; Andrew ends up killing ‘boy’ because the QZ45 has a mental and physical effect, where the taker feels ‘ready to fight or kill’. In this case, boy makes Andrew angry, by slashing him with a knife during the chase in the tunnels, and Andrew goes on a crazy rampage and kills boy. Andrew soon becomes very guilty that he killed boy because he realises that in the normal Sydney ‘boy’ is a kid named Derek, who dies in a car crash, which makes Andrew logically believe that if one person is killed in the Dystopic Sydney, this same happening will reflect in a slightly different manner, in the normal Sydney. Josh also demonstrates the concept of the Beast Within through the plain evil of what he did to Andrew, the evil i ntentions of Josh were the reason why he did it, it wasn’t to save anyone’s life, like Andrew ends up doing later on in the text, but it was all part of Josh’s scheme to become the owner of the metsin factory so that he could become the richest and most famous person in the Dystopic Sydney, he was willing to kill many people to get his desire and he managed to get a whole gang of ‘hallboys’ to listen to him and do it. Body Paragraph 2: (King Kong): In the film, King Kong, Ann Darrow, a key character, is first seen as a nice girl who isShow MoreRelatedFigurative Language and the Canterbury Tales13472 Words   |  54 Pages †¢ The Lord sits above the water floods. The Lord remains a King forever. The Lord shall give strength to his people. The lord shall give his people the blessings of peace. -Ps. 29 †¢ â€Å"Let us march to the realization of the American dream. Let us march on segregated housing. Let us march on segregated schools. Let us march on poverty. Let us march on ballot boxes.... --Martin Luther King, Jr. †¢ Mad world ! Mad king! Mad composition ! 6. antagonist: the character or force opposing

Tuesday, May 5, 2020

Comparing Heart of Darkness and Apocalypse Now Essay Example For Students

Comparing Heart of Darkness and Apocalypse Now Essay As more and more books are made into movies, fans of the books often critique the film directors’ ability to keep their storyline along the same as that of the book. Francis Ford Coppola has a significant issue as he inherits the task of making a movie along the lines of Joseph Conrad’s novel Heart of Darkness. He does not have any real option to recreate the setting of imperial Europe invading African land, but fortunately for Coppola, the United States recently fought a war that is very comparable in the fighting tactics element. In his film Apocalypse Now, Coppola does a very good job keeping his plot similar to Heart of Darkness despite the difference in settings. Both plots of Heart of Darkness and Apocalypse Now have the same ultimate objective of sending men to go find the man whose name is Kurtz, an ex-military officer assumed to have gone AWOL and now living amongst the natives. The group of men travels downriver through hostile environments until they reach the post where Kurtz is supposedly living, and in both the film and the novel, they are pestered by the natives throughout the venture with everything from a fake arrow shower to attempt to scare them, to a real flurry of arrows and spears which fatally wounds one of the crew members. Also, Coppola keeps Kurtz’s character very similar to that of Conrad’s characterization in the novel. When the men finally reach him, they find him to be incredibly intellectual and sharp despite his old age. He is very in tune with his surroundings and understands his situation completely. Along with Kurtz’s personality, Coppola also does a good job depicting his death as it happened in the novel, including his final words, â€Å"The horror, the horror,† which is him talking about all of his encounters with the natives. Although Coppola makes an exceptional effort to create Apocalypse Now to be as similar as possible to Conrad’s Heart of Darkness, there are some differences that are just impossible to overcome. The biggest one of those is simply the setting. Coppola truly has no way of achieving a setting where he can depict the African Congo where imperial Europe is invading to take elephant tusks in order to sell ivory. Instead, he uses the United States’ recent war with Vietnam to recreate the story. Despite the different type of natives from Africa to Vietnam, the people of America likely assume the same kind of personality of the Vietnamese that the Europeans once thought of the Africans, that they are savage people. Another significant difference is the changing of the main character. Conrad’s character, Charles Marlow, is a lifelong sailor who has spent most of his life at sea traveling across different continents to perform trading. With no true sailor profession remaining by the 1970’s outside the navy, Coppola is forced to create a different character. He fabricates a veteran U. S. Army Captain named Benjamin Willard to head the ship through the rivers of Vietnam to retrieve Kurtz. The final major difference between Apocalypse Now and Heart of Darkness is the crew that rides aboard the ship. In the novel, a handful of white men head the ship and they are accompanied by a significantly larger number of savage cannibals; in the film, the crew consists of just a few men that are all military personnel. Many of his changes can be solely contributed to the change in setting and time period. Francis Ford Coppola is just about as faithful to Joseph Conrad’s novel as he can possibly be. .u1ea7bf1f3332d202b43fcf245db242bf , .u1ea7bf1f3332d202b43fcf245db242bf .postImageUrl , .u1ea7bf1f3332d202b43fcf245db242bf .centered-text-area { min-height: 80px; position: relative; } .u1ea7bf1f3332d202b43fcf245db242bf , .u1ea7bf1f3332d202b43fcf245db242bf:hover , .u1ea7bf1f3332d202b43fcf245db242bf:visited , .u1ea7bf1f3332d202b43fcf245db242bf:active { border:0!important; } .u1ea7bf1f3332d202b43fcf245db242bf .clearfix:after { content: ""; display: table; clear: both; } .u1ea7bf1f3332d202b43fcf245db242bf { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1ea7bf1f3332d202b43fcf245db242bf:active , .u1ea7bf1f3332d202b43fcf245db242bf:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1ea7bf1f3332d202b43fcf245db242bf .centered-text-area { width: 100%; position: relative ; } .u1ea7bf1f3332d202b43fcf245db242bf .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1ea7bf1f3332d202b43fcf245db242bf .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1ea7bf1f3332d202b43fcf245db242bf .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1ea7bf1f3332d202b43fcf245db242bf:hover .ctaButton { background-color: #34495E!important; } .u1ea7bf1f3332d202b43fcf245db242bf .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1ea7bf1f3332d202b43fcf245db242bf .u1ea7bf1f3332d202b43fcf245db242bf-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1ea7bf1f3332d202b43fcf245db242bf:after { content: ""; display: block; clear: both; } READ: Blade Runner EssayThe characterization of the major roles in the film mirror that of the ones in Conrad’s novel. Coppola even does an outstanding job casting actors that fit the exact image of what you would assume them to look and act like from the book. Coppola’s Apocalypse Now parallels Conrad’s Heart of Darkness plot with the exception of a few minor additions in order to try to depict some of the happenings during the United States’ war in Vietnam. It is truly an incredible job by Coppola to recreate the story so well. Judging off of his work with Apocalypse Now, Francis Ford Coppola will be thought of as one of the movie directors able to take a novel and turn it into a motion picture without butchering the story. Coppola has many elements going against him, the generation and location primarily, yet in spite of those, he is able to recreate Conrad’s Heart of Darkness into an award winning American epic film that will be watched and remembered for an incredibly long time. Bibliography: Apocalypse Now. Dir. Francis Ford Coppola. Perf. Marlon Brando, Robert Duvall, Martin Sheen, Dennis Hopper, Laurence Fishburne, Sam Bottoms, Albert Hall, and Frederic Forrest. Paramount Pictures, 1979. Conrad, Joseph. Heart of Darkness. New York: Knopf, 1993. Print.

Saturday, April 18, 2020

Rhetorical Analysisi free essay sample

Rhetorical Analysis Essay The work that I chose to write about is â€Å"The Homeless and Their Children† taken from Jonathan Kozol’s book, â€Å"Rachel and Her Children†. This is a story of a woman whom Kozol calls Laura and her four children that lived in a run-down hotel room in 1985. The intended audience for this piece was pretty much anyone interested in reading this particular book. He wrote it for the general American public. I believe that Kozol felt bad for the women and their families that had to live in this government sponsored hell-hole. He describes Laura as a â€Å"broken stick† and says that Laura, â€Å" is so fragile the I find it hard to start a conversation when we are introduced a few nights later†. Then he later describes her children as â€Å"having the washed-out look of the children Walker Evans photographed for Let Us Now Praise Famous Men. † and having â€Å"dark and hallowed eyes†. We will write a custom essay sample on Rhetorical Analysisi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (1) Kozol also describes the hotel and the rooms that these families were living in. He seems to have a sympathetic tone. He talks about how there is sludge running down the walls, beds with mattresses that did not fit correctly, there was a radiator that spewed out hot water at the kids’ eye level at any time and how this could do damage to the more than twelve hundred children living there. Kozol also brings up the fact that there are guards in the hotel, but they let the drug dealers walk right in like they own the place. Laura states, â€Å"I don’t know the reason for the guards. They let the junkies into the hotel. When my mother comes, I have to sign† (Kozol 2). He brings up the fact that Laura’s children do not get Christmas presents and how this upsets her. Laura states, â€Å"Christmas, they don’t get. For my daughter I ask a Cabbage Patch. For my boys I ask for toys. I got them stockings. † (Kozol 3). She feels bad and the fact that Kozol dedicates an entire paragraph to it, tells me that he feels for these kids and their parents. Kozol also discusses the fact that Laura is illiterate and how this affects their daily lives, such as Laura having to spend more money on groceries due to the fact that she can only buy the products with pictures on them. Also, he talks about how she has trouble looking for a place to live, which is required by the welfare system because they pay her rent, due to the fact that she cannot read the newspaper. The fact that Laura could not properly care for the health of her children seemed to bother Kozol as well. There are several occasions during their interview where Laura asks him to read letters and most of those letters are about how she needs to bring her oldest son Matthew in for treatment for lead poisoning. There was also a letter telling her that her daughter has scabies. Overall, this excerpt has a sympathetic tone. The way he describes the hotel and the things that these families have to deal with tells us that he feels bad for them. Kozol is a very credible writer for this particular story because he is directly interviewing the people that live in this hotel. He takes what these people tell him and what he sees with his own eyes, such as the way the rooms looked, and lays it out. Kozol was not only trying to get the audience to feel sorry for these people, but trying to educate the American public as well. He wanted to let us know that there were, and still are, people right here in America having to live in places like Martinique Hotel. He also was letting us know the reasons why certain people have trouble getting out of these kinds of situations, once they get in (i. e. the fact that Laura was illiterate). At the very end of this excerpt Kozol asks Laura how she relaxes. Laura replies that she â€Å"turns out the lights and lies down on the bed†. She also talks about how the room is gloomy with no pictures or flowers and how she wished that she had a dog. She states, â€Å"A brown dog. Something to hug† (Kozol 3). This shows us that wanted this pet so badly that she has thought about every detail, even down to the color of the dog. The last few paragraphs had a somewhat different tone than the rest of the excerpt. He seemed to be feeling down and depressed for Laura. He describes how there is a â€Å"spindly geranium plant† in the window of Laura’s room and how â€Å"the blowing snow hits the panes and blurs the dirt† (Kozol 3). It just seems that the reality and sadness of the situation are really setting in. The detailed descriptions, such as when he describes Laura and her children, as I mentioned in paragraph two of this paper, that Kozol puts into his piece also help him to set this sympathetic tone. Kozol is also very descriptive about the way the hotel looks and the management of the hotel. He wants us to be right there with him, Laura and her children. He wants this so that we feel what he feels for her and also to feel what Laura is feeling. On a personal note, I would like to read the rest of this book and possibly other works that Mr. Kozol did. In discussion with other classmates, I discovered that he did a lot of work with homeless and illiterate people. I do not know if he still writes, however, I would like to do some research and find out how long of a time period he did write for and compare some of the stories to see if and how situations changed over the years.

Saturday, March 14, 2020

How Many Questions Can You Miss for a Perfect SAT Score

How Many Questions Can You Miss for a Perfect SAT Score SAT / ACT Prep Online Guides and Tips Every year about 500 students get a perfect score on the SAT. How many questions can you get wrong and still be among this elite group? Find out here in a complete breakdown ofthe Math and Evidence-Based Reading and Writing sections across eight official SAT practice tests. How Is the SAT Scored? To understand how many questions you can get wrong and still achieve a perfect 1600, you need to understand how the test is scored. I'll give a brief summary here, but if you're interested in more details about the scoring process, check out ourguide onhow to calculate SAT score. For the whole test, you receive one point for correct answers, and you receive zero points for a wrong answer and questions skipped. Since you’re not penalized for wrong answers, skipping or answering a question incorrectly results in the same score. NOTE:The essay is not factored into your composite SAT score (400-1600 scale), so I will not discuss it further in this article. However, for more information on the new SAT essay, read our other guide. To calculate your Math section, you start by calculating a raw score, which is simply the number of questions answered correctly (if you answered 50 correctly, your raw score is 50). For the Evidence-Based Reading and Writing section, you start by calculating two raw scores: one for the Reading portion and one for the Writing and Language portion. Just as in the Math section, the raw scores are just the number of questions answered correctly. For both sections, each raw score is then converted into a scaled score - the exact conversion varies by test date. However, the College Board provides this example chart intheir SAT practice testas an estimate: Let's go through how the scoring works for each section in a bit more depth.For Math, the raw to scaled score conversion is very simple. Let’s say you miss two questions (you got 56 correct out of 58 questions); your raw score will be a 56. You then find the corresponding scaled score for Math on the chart, which is 790. Your Math section score would be a 790. For Evidence-Based Reading and Writing, the conversion is a little more complicated since you get two raw scores. If you missed three questions in Reading (got 49 of 52 correct), your raw score would be 49. If you missed ten questions in Writing (got 34 of 44 correct), your raw score would be 34. You then find the corresponding scaled score for each of those sections: Reading: 49 questions right = 38 scaled score Writing: 34 questions right = 32 scaled score Next, you add together the two separate scaled scores and multiply by 10 to get your Evidence-Based Reading and Writing section score. (38 + 32) x 10 = 70 x 10 =700 Your Evidence-Based Reading and Writing section score would be 700.Now let’s get back to the original question. Exactly How Many Questions Can You Get Wrong or Skip and Still Get a 1600? Since the scores on the individual sections are simply added together to create your composite SAT score, you need to score 800 on the two sections (Math and Evidence-Based Reading and Writing) to get a score of 1600. In the chart below, I have analyzed eight official SAT score charts and determined the number of questions you can get wrong or skip on each part of the test for an 800 in the section. These official practice SAT were written by the same people who write actual SATs. This means they're a great resource for analysis because you can be sure they'll be very similar to the SAT you take on exam day. NOTE: Since you’re not penalized for wrong answers, skipping vs. answering a question incorrectly results in the same score. Number of Questions You Can Get Wrong in Each Section and Still Get a Perfect Score Math Reading Writing Total Test 1 0 1 0 1 Test 2 0 0 0 0 Test 3 0 1 0 1 Test 4 1 0 0 1 Test 5 0 0 1 1 Test 6 0 1 0 1 Test 7 0 0 0 0 Test 8 1 0 0 1 Typically, to get an 800 in Math, you cannot miss any questions because you need to get a raw score of 58 (out of 58 questions). Occasionally, an SAT will allow you to get one wrong answer in Math as you can see on Tests 4 and 8. However, I would not count on that, as it is not the norm. If you're aiming for 1600, strive for perfection in Math. To get an 800 in Evidence-Based Reading and Writing, you cannot get any questions wrong on the Writing and Reading portions. Occasionally, an SAT will allow you to get one wrong or to skip one as you can see on Tests 1, 3 and 5 for the Reading section, or Test 5 for the Writing section. However, as with Math, that is not the norm. If you're aiming for 1600, prepare to get zero wrong in Evidence-Based Reading and Writing. Overall, on the SAT, you should aim to get no questions wrong if you want a perfect score.This is no easy feat, but it is possible. After all, about 500 students do it each year! What Does This Mean If You'reTrying to Get a 1600? You need to make sure that you can finish the entire test in the allotted time since you cannot afford to skip or miss any questions. For Math, you need to be basically perfect. You can see, through my analysis, on six out of eight Math sections, you cannot get any questions wrong if you want an 800. For Evidence-Based Reading and Writing, you also need to be basically perfect. On three out of eight Reading portions, you could get one wrong and still get 800, but you can’t rely on having that opportunity. On seven out of eight Writing sections, you cannot get any questions wrong if you want an 800. What's Next? Trying to get a perfect SAT score? You should check out our SAT study guide. Taking the SAT soon and need to improve your score in a hurry? Read our SAT cramming guide. Aiming for the Ivy League? Read our guide to getting in! Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Thursday, February 27, 2020

Semiotics Essay Example | Topics and Well Written Essays - 750 words

Semiotics - Essay Example Ultimately, it is now the child’s time to break free from the rein’s of this paternal instinct (Castro’s oppressive regime) and assume its position in the world. Photographs change with and in time in a number of ways. In these regards, one must consider that a photograph exists through its interpretation by outside observers. In these regards, a photograph is a part of an ever-evolving cultural apparatus. In terms of historical photography, particularly, one considers that a photograph changes in time as the historical situations change. One considers the nature of Fidel Castro pictures during the revolution, as during this time they depicted an individual that represented hope and equality for many Cubans. Today these photographs represent an oppressive dictatorship in its early stages of development. In addition, a static photograph can change in the blink of an eye. In these regards, one can discover unique information about this photograph, for instance it could be a picture of a serial killer at a young age that drastically changes one’s understanding of the image. One considers an example of the picture of the raising of the fl ag at Iwo Jima. This photograph represented American victory at one point, yet through the years it has changed to now represent a bygone era in American history. A photograph can also be a metaphor for an entire life. While such a pronouncement may be deductive for some people, as examined on an individual basis a human’s life carries with it a complex amount of changes. Still, many humans who have lived public lives have come to be remembered for significant events or specific characteristics that come to define them as people. One considers the American sport of football as a primary example where individuals come to gain heroic status for their actions. A picture of Joe Montana throwing a touchdown pass then could

Monday, February 10, 2020

Discussion 1 Week 5 Outsourcing and In-House Operations Assignment

Discussion 1 Week 5 Outsourcing and In-House Operations - Assignment Example These functions are crucial in nature and scope that core competencies of federal employees are needed for their undertaking and performance. According to O’Connor (2007), some of the functions included in the list are: (1) conducting criminal investigations; (2) commanding military forces; (3) conducting foreign relations and policy; (4) prioritizing Federal programs for budgetary purposes; among others. Accordingly, these functions are reviewed and modified, as deemed necessary, by the Office of Management and Budget (OMB) officials (OConnor, 2007). As such, only when projects or programs are classified not within the inherently governmental function could other options through outsourcing could be resorted to. As emphasized, the option to outsource would only be justified when the cost of contracting services to private agencies or organizations is considerably lower than in-house services. Likewise, the decision to outsource or retain in-house transactions, is still governed by policies and procedures outlined by the OMB. 2. Outsourcing and in-house operations are interactive elements of materials acquisition planning, resource allocation planning, and materials flow control. Argue whether or not inherently government functions should be outsourced. Support your argument with example(s). Then, offer an alternative based on your position. One strongly believes that classifying functions as inherently government, by nature, should not be outsourced. For instance, one of the functions noted as inherently government is the â€Å"command of military forces, especially the leadership of military personnel who are members of the combat, combat support, or combat service support role† (OConnor, 2007, p. 109). In this particular situation, only the expertise and skills of federal officers are needed to perform the specific function. In no way would outsourcing serve the best interests of the